We already know from MIT that the human brain can identify images seen for as little as 13 milliseconds, and according to the Tech HQ, more than 45% of retailers in the UK now use visual search.
Visualization is unquestionably indispensable to us humans, and it’s equally crucial for every touchpoint in the buyer experience. And this is especially true for the product discovery process, where customers are developing growing fretfulness for paddling through unrelated searches.
This is why visual search technology has grown so much in the past years worldwide.
Visual search is already proving to have a huge impact on eCommerce, not only by changing the way customers shop for products online but also for increasing shopper experience. This article will explain visual search technology, how visual search works, and why it will soon impact your teams.
What is Visual Search?
Visual search enables users to manage a typical search using a picture rather than keywords.
The visual search truly begins with a picture or a photograph and uses deep neural networks to “read” what is in it, taking into account type, shape, color, or size. The user will then receive the exact object being searched or the most similar to it.
The visual search runs best in visual environments. If you’re searching for the right job to go to, which house, or what type of photo software to buy, visual search is unlikely to help.
If your shoppers are looking for a specific style of the home & decor products, home improvement articles, a tux, or a coat for a special occasion, visual search remains the most effective tool on the market.
Remember that more of our neurons are dedicated to vision than the other four senses combined, John Medina wrote in his book Brain Rules. Seldom words fail us when we’re trying to describe something we precisely envision. This is why visual search is so powerful and why even the world’s biggest enterprises invest in it.
Who is Using Visual Search?
A quick Google text search will show you that quite a few big companies use visual search and talk about it a lot. And Google itself, through the
“Google Lens” project. For example, when you’re exploring a new city and come across a place, you might want to try. If you can’t clearly see the name or address of this place from over the street, so you scan the picture of it into Google Lens. Within seconds, you will receive the name, address, ratings, and even alerts if your friends have been here before.
Through working with our clients, we have found that our customers in retails are looking for inspiration, meaning that they visit the websites of the brands they admire. They are not necessarily looking for a precise match – they use the model as a starting point.
For example, home & decor stores are a natural application for visual search, but many other industries use it, like home redecoration, real estate and many others.
3 ways visual search changes the way shoppers buy
1.The expectations shoppers might have are steadily increasing in the digital transformation era.
Now, shoppers expect to be able to find products using images.
According to a study done by Accenture, 69% percent of young shoppers prefer to purchase based on visual searches.
The key reason for this is that visual search allows customers to find exactly what they are looking for much faster than text-based searches.
This method promotes the trend of growing customer fretfulness and feeds to it. Soon, the level of speed will become the standard crosswise in numerous businesses.
2.The rise of products to be bought and the real impact of SEO
SEO is meticulous work, and retailers know this by heart, mostly because of all the items tagging. Visual search helps marketers operate quicker and not harder.
Our technology features auto-tagging, a description feature that tags images automatically and makes them interpretable for search engines like Google and textual search engines on websites. Auto-tagging can create a valuable set of tags for an image within just a few milliseconds.
This makes the text search extremely solid.
Up until now, search engines could not explain what actually appeared in images and photographs and needed individuals to create tags for every image. This was bounding in several forms.
For example, different people will write distinctive tags for the same image. Additionally, because manual tagging is assiduous, it’s easy for retailers to write what they believe are the most important tags and forego the more extensive tags.
Using the power of visual search, your merchandises’ photographs are SEO ready, and can finally be interpreted by normal text search engines, and most importantly, can be discovered by customers effortlessly.
3.Giving your retail customers what they didn’t know they need or require.
Customers are using visual search because they are looking for drive and inspiration.
This means they want to be shown what they need.
When we investigated what retails customers are searching for and using our services to serve up the most were the similar products and even the complimentary items.
As Jeff Bezos famously said, “It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery. Our belief in the durability of these pillars gives us the confidence required to invest in strengthening them.” (Letter to shareholders).
We are solution providers at core and we ought to advance in the evolving desires of the customers through creative technologies.
Like all meaningful discoveries, visual search will have an impact beyond what it was ingeniously created to do. Whether or not the visual search is right for your ambitious business operations, we believe that these main three insights about the ecommerce technology in 2021 will incite you to implement for your customers enhanced visual, shoppable content.